Building Karachi’s everyday super-app
We are launching ride-hailing with a production-grade map and admin stack, then layering delivery and food on shared driver supply and payments infrastructure.
Karachi, Pakistan · Super App (Pvt) Ltd — placeholder
The problem
- Fragmented apps for rides, parcels, and food increase cost and friction for users and drivers.
- International map and API pricing is poorly suited to dense South Asian cities.
- Operators lack unified admin, pricing, and compliance tooling at early stage.
Our solution
- Single super-app shell with vertical toggles and one driver identity.
- Self-hosted Karachi map pipeline (tiles, routing, geocoding).
- Full-stack monorepo: mobile, API, admin, and public sites controlled via CMS keys.
Market opportunity
- TAM
- Pakistan urban mobility & on-demand services — multi-billion PKR
- SAM
- Greater Karachi ride + delivery — largest single-city opportunity
- SOM
- Initial capture: core Karachi corridors, bike/auto/car
Figures illustrative for deck; refine with third-party research before formal raise.
Product
- React Native customer & driver apps
- Fastify API + Socket.IO realtime
- Next.js admin with RBAC, pricing, promos, audit
- Staging live on dedicated infrastructure
- OTP auth, wallet-ready architecture
- Feature flags without app store releases
Traction
MVP live
Product
Ride flow, maps, admin, staging deploy
Karachi
City
POI seed, local pricing
Self-hosted maps
Infra
PMTiles + OSRM + Nominatim
Business model
Take rate
Commission on completed ride fares (tiered by vehicle type).
Future verticals
Delivery and food margins on same driver network.
B2B / ads
Promoted listings and enterprise logistics (later).
Roadmap
Now – Q3 2026
- Karachi ride GA
- Driver supply growth
- Promos & referrals
Q4 2026
- Parcel pilot
- Wallet rollout
- Lahore feasibility
2027
- Food vertical
- Fleet partnerships
- Series A metrics
Team
Founding team
Product & engineering
Full-stack team building mobile, API, maps, and operations tooling in-house.
Investment ask
USD $500K – $1M seed (indicative)
Use of funds
- Driver acquisition & incentives
- Operations and support in Karachi
- Map data, compliance, and infra scale
invest@superapp.pk+92 300 000 0000